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Base believe there is no time like the present for brands to stop talking and start doing. Which is why we built Base— so you can stop guessing and start measuring. Our goal as a brand is to stand in the gap and create a new kind of way to track health through at-home blood testing and regular tracking. And before you say didn’t someone already try that, and didn’t that not really do so well? Yes and yes, and because of exactly that reason we’re doing it the right way.